So we took everything down and actually put together some sort of waitlist,” he continues. “Then what happened is that overnight, we woke up to overloaded servers - like, nothing actually worked.

“We didn’t really expect that it would get a lot of traction or anything, so we just put something out there,” Drai explains. Joined by co-founders Will Dahlstrom (CPO) and Jordan Brannan (CTO), all with AI backgrounds, Drai realized Dumme may have landed on the right product-market fit after their app went viral, crashing their servers. But around six months ago, the team realized that a better product might be to repurpose the same AI models they were developing to edit video clips instead. Using a combination of both proprietary and existing AI models, Dumme’s promise is that it can not only save on editing time but also - and here’s its big claim - do a better job than the contracted (human) workforce who is often tasked with more menial video editing jobs, like cutting down long-form content for publication on short-form platforms like YouTube Shorts, TikTok or Instagram Reels.įounded in January 2022 and a participant in startup accelerator Y Combinator’s Winter 2022 program, Dumme co-founder and CEO Merwane Drai said he was originally focused on building a search engine for video.

The Y Combinator-backed company has hundreds of video creators testing its product, which leverages AI to create short-form videos from YouTube content, and a waitlist of over 20,000 pre-launch, it says.

Dumme, a startup putting AI to practical use in video editing, is already generating demand before opening up to the public.

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